Ruben Saenz Cubillos oversees all creative development at the agency.  His leadership and experience span over 20 years and cross both Hispanic and General Market advertising. His experience is evident in all creative products, from print, to broadcast, to interactive.

Prior to founding the agency in 1995, Ruben was associate creative director at Sosa, Bromley, Aguilar & Associates.  His client experience includes Coca-Cola USA, Burger King, Western Union, Bud Light, Motel 6, Southwestern Bell, NationsBank, Cellular One, Jack Daniel’s and many others.

While his passion is creative direction, Ruben is also a musician and is active in the Latin music scene. He has been instrumental in the evolution of Tejano music through his work with EMI Latin, Sony Discos and Virgin Records. His contributions include numerous promotional events and album / CD package design. His trademark designs for Selena, David Lee Garza y Los Musicales and Intocable are well recognized in the industry. He is a voting member of the National Academy of Recording Arts and Sciences (NARAS- Grammy Awards) and LARAS (Latin American Recording Academy of Arts and Sciences).

Ruben is a graduate of the Art Institute of Houston. His creative work has earned numerous honors including Addy’s and a Clio among others.