|Humane Society teams up with a big chihuahua,
The Humane Society SPCA of Bexar County and a big chihuahua, inc., have teamed up to develop a Public Service Announcement campaign to raise awareness of the daunting statistics involving animal overpopulation in the San Antonio area.
Two 30-second TV spots were developed in Spanish and then adapted into English. Along with corresponding radio spots.
" We believe that this campaign will help raise awareness in order to alleviate the overpopulation and cruelty to dogs and cats, and hopefully it will create some empathy as to what it means to be a responsible pet owner," said James Bias, Executive Director of the Humane Society SPCA of Bexar County.
All planning, coordination, creative, and production time was donated by a big chihuahua, inc. Maverick Studios, Farias Productions and others. Special contributions were made by Uriel Vasquez, Eli Flores, Carolyn Emanuel, Marcos Hernandez, and Eva Maria Campbell.
a big chihuahua, inc. is a minority owned marketing solutions company specializing in targeting the Hispanic market. They have experience servicing prestigious national and regional clients such as McCormick & Company Inc., Jack Daniel's Tennessee Whiskey, Academy Sports & Outdoors, and Wells Fargo & Company.
Headquartered in San Antonio, a big chihuahua, inc has doubled billings each year for the past three years making it one of the fastest-growing Hispanic agencies in the Southwest.