We get this question a lot. The answer, however, has nothing to do with Taco Bell, or a beloved pet.

To understand the real reason behind our agency's whimsical name, one must go back ten years. a big chihuahua founder Ruben Cubillos was associate creative director at Sosa, Bromley, Aguilar -- the largest Hispanic advertising agency in the country at the time. Coca-Cola, Burger King, Western Union, Bud Light, and American Airlines made up part of the impressive client roster. It was the advent of Hispanic marketing and a momentous time to be in advertising. But, as is the nature of the business and life, the seasons changed and so did Ruben's path.

Some turning points take the form of seemingly unremarkable events. For Ruben, the epiphany to strike out on his own came one afternoon while driving home. It appeared in the form of a billboard bearing a picture of a dog. The billboard inspired thoughts of creative ideas with big bite, and propelled the creation of a Hispanic agency passionately committed to powerful marketing solutions and vibrant creative executions. The Chihuahua, a metaphor for the spirit and lean size of the agency, was the perfect symbol to represent the enthusiasm and drive of this new shop.

For the past seven years, a big chihuahua has fostered the growth of Hispanic Advertising and strengthened relationships among the Hispanic consumer. Our brand-building work for clients such as Jack Daniels, Jose Cuervo and McCormick & Company has earned us well-deserved praise for strategic insights and compelling ideas.

a big chihuahua is a success story built on sheer tenacity and the desire to help each client find its brand's distinctive voice.

Derived from an old Spanish proverb, the agency's philosophy says it all:
"Hace mas el que quiere que el que puede." -- Those who want accomplish more than those who can.